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Development of brand logo

The logo is the most effective means of identification and individualization of the brand. It is a reflection of brand strategy, it implies the name, carries brand colors, graphic and typographic properties. It is reflected on all corporate identity merchandise. Development of logo is the first and essential step in creation of the unified system of brand visual communications with the representatives of its target audience. The end-user perceives recognizable logo design as a quality mark which has credibility and helps the end-user to identify product or service quickly among a number of competitive trademarks.

Brand characteristic aspects, its market segment and positioning, its character, ideology and key values determine logo design style and its aesthetics. Depending on the brand character and positioning logo design always emphasizes such brand values as a certain way of life, sophisticated taste or reliability, confidence, strength etc.

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