Stages of packaging and label design
Development of packaging design concept goes through several stages and generates functional and expressive design solution which stands out among other brands packaging. Packaging design is always based on integral research that allows creating not just packaging design but also effective tool of sales stimulation.
The key stages of packaging/label design are the following:
Detailed study of Russian and worldwide experience in the sphere of packaging design of the given type of product.
Analysis of the best samples with view of the following:
- selection of suitable size for the end-user packaging,
- priority type of shape,
- best possible solution for storage and use,
- identifying key graphics, color and verbal signs that allow the end-user to identify the needed category of product fast enough.
Analysis of the received information, determination of the suitable format and approach in packaging design with view of specifications in brand positioning, price segment, USP and other aspects.
Professional photo shoot of products, food styling.
Development of variants of packaging design (label design) concept.
Presentation of work results in respect of packaging design concept.
Modification of the selected option of packaging design concept if needed, development of packaging design concept for the range of products.
Final presentation of work results in respect of packaging design development.
Final preparation of the materials for printing, color proof in typography where the products will be printed.
Branding agency BrandExpert “Freedom Island” specialists have considerable experience and strategic vision which provide the development of very effective packaging and label design that guarantees high marketing indicators and promising brand success.